Bachelor of Science in Marketing and Professional Sales
Program Delivery: Online
This program is offered online.

Marketing and Professional Sales Bachelor's Degree

Classification of Instructional Programs (CIP) Code: 52.1401O*NET OnlineBureau of Labor Statistics

The Bachelor of Science in Marketing and Professional Sales program combines marketing fundamentals and strategy along with a sequence of professional sales concepts and marketplace practices. The marketing courses prepare the student for products and services based marketplace understandings and strategic design. Professional sales courses provide an (hands-on) environment for rigorous preparation of salesmanship and persuasion skills. Combined, the degree skills develop the students’ ability to attain and succeed in a range of marketing and sales careers. Selected courses are offered in traditional, online, and blended delivery formats. 

Is a Career in Marketing and Professional Sales Right for Me?

A marketing and professional sales degree develops the skills needed to be successful in almost every sector of business. Many students obtain a marketing and professional sales degree to help advance their careers. A Bachelor of Science in Marketing and Professional Sales will provide the fundamental knowledge in marketing and sales along with developing analytical, decision-making, communication and negotiation skills necessary in today’s business world.

A Bachelor of Science in Marketing and Professional Sales may be a good fit for you if:

  • You are seeking to advance your career in either marketing or sales.
  • You want to understand consumer and buyer behavior.
  • You want to learn how social and media marketing plays an important role in any business.
  • You wish to open your own business.
  • You wish to promote and advertise your own business. 

What is the Marketing and Professional Sales Career Outlook?

According to the Bureau of Labor Statistics, employment of advertising and promotions managers is projected to grow 9 percent from 2016 to 2026, about as fast as the average for all occupations. Employment of marketing managers is projected to grow 10 percent from 2016 to 2026, faster than the average for all occupations.


What Can I Do with This Degree?


  • Marketing Manager
  • Product Manager
  • Account Marketing Manager
  • Retail Supply Management
  • Retail Marketing Manager
  • Brand Manager
  • Product Quality Management


  • Market Researcher
  • Integrated Marketing Communications Specialist
  • Green Marketer
  • Training and Development
  • Advertising & Promotions Specialist
  • Buyer and Purchasing Agent
  • Internet, E-Commerce, and Social Media Marketing

What Will I Learn?

Students learn marketing and business fundamentals along with sales concepts and marketplace practices to support their success in a variety of marketing and sales careers.

Find more detailed information in the University Catalog

How is Hodges University’s Marketing and Professional Sales Program Different?

Our Cutting Edge Curriculum

The Johnson School of Business provides students with a “hands-on” approach to today’s business world with courses taught by experienced business practitioners with outstanding academic and professional credentials, certifications and professional designations. They bring this unique combination of expertise to the students’ learning experience.

SEF Top Univiversities for Professional Sales Education Logo

See how Hodges University is addressing Southwest Florida workforce needs.

Sales Education Foundation Recognition

The marketing and professional sales program at Hodges University is recognized by the Sales Education Foundation (SEF) as a “Top Universities for Professional Sales Education” program in their 2018 ANNUAL magazine. For the second year in a row, SEF acknowledges Hodges for preparing students for successful careers in professional selling and helping to elevate the sales profession.

Our Faculty

Our courses are taught by eminently qualified professors with extensive real-world experience. Johnson School of Business professors are very sensitive to the needs of traditional students and adult learners and provide a learning environment that both excites and motivates students to succeed. Faculty are available to students through regular, in-person office hour meetings, phone, email, and Blackboard virtual office.

Convenient Schedules

You can obtain your bachelor's of marketing and professional sales degree completely online.

Get Started Today and Apply Now!

Complete an Application

Need More Information?
You may also contact us to speak to an admissions coordinator who will guide you through the application and admissions process. To speak to an admissions coordinator call us at 1-800-466-8017 (Naples) or 1-800-466-0019 (Fort Myers), use our contact form, email or schedule a one-on-one visit to tour one of our campuses.

Your admissions coordinator will:

  • Help you complete the application in its entirety.
  • Help you obtain necessary transcripts.
  • Schedule your admissions test (if necessary).
  • Coordinate the financial aid process with a financial aid professional.
  • Refer you to your academic advisor for class scheduling.
  • Give you information regarding your orientation.

We look forward to welcoming you to the Hodges family!

Your Faculty Members

David Ferguson
Adjunct Faculty
Sheila Grant
Adjunct Faculty

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