Hodges advertising campaign nationally recognized
Hodges University has received four awards, including two gold awards, in Higher Education Marketing Report’s 27th annual Educational Advertising Awards. The Award is the largest educational advertising competition in the nation. This year, over 2,900 entries were received from more than one thousand colleges, universities and secondary schools from all 50 states and several foreign countries.
Hodges received a gold award in the category of “Single Newspaper Ad Group” (represented by schools with 2,000-4,999 students) and a gold award in the “Radio Advertising Series” category. Hodges also won silver awards in the “Television Advertising Series” category and the “Magazine Ad Series” category. In all four categories, the awards were presented to the University for its “Community Leaders” marketing campaign which features local leaders who are graduates of Hodges University.
“What an honor to have our efforts recognized at a national level,” says Dr. Terry McMahan, President of Hodges University. “Our marketing team works very hard to be among the forefront of peer institutions in our marketing and communications efforts for the university, and they deserve this recognition. We also need to credit the many Hodges graduates that have been featured in our marketing pieces, representing just a few of the many success stories at our institution.”
Entries in the competition were judged on their ability to meet the needs of knowledgeable prospective students who are making their own educational decisions. Judges for the Educational Advertising Awards consisted of a national panel of higher education marketers, advertising creative directors, marketing and advertising professionals and the editorial board of The Higher Education Marketing Report.
Higher Education Marketing Report is a leading marketing publication that serves college and university admissions professionals. The monthly publication is in its 27th year and is read by thousands of marketers at higher education institutions throughout the country.