Hodges advertising campaign garners national recognition
Hodges University has received two bronze awards in Higher Education Marketing Report’s 28th annual Educational Advertising Awards. It marks the fourth consecutive year that Hodges has been honored for their marketing efforts. The Award is the largest educational advertising competition in the nation. This year, close to 3,000 entries were received from more than 1,000 colleges, universities and secondary schools from all 50 states and several foreign countries.
Hodges received two bronze awards in the category of “Television Advertising” category, represented by schools with 2,000-4,999 students. The awards were presented to the University for its “2012 Olympics” commercial and “Community Leaders” marketing campaign which featured local leaders who are graduates of Hodges University.
Entries in the competition were judged on their ability to meet the needs of knowledgeable prospective students who are making their own educational decisions. Judges for the Educational Advertising Awards consisted of a national panel of higher education marketers, advertising creative directors, marketing and advertising professionals and the editorial board of The Higher Education Marketing Report.
Higher Education Marketing Report is a leading marketing publication that serves college and university admissions professionals. The monthly publication is in its 28th year and is read by thousands of marketers at higher education institutions throughout the country.