The Why and How of Strategic Planning

Location: Hodges University, Naples Campus, Stock Building, White Community Room

About This Event

Do you have a strategic plan? Is it in writing, up to date or relevant? Is your organization on track or meandering? Without a map, “any road will take you there,” but is it where you want to go? Learn methods to obtain outsider perception of your organization, as well as tips and tools to develop an easy-to-implement strategic plan with board consensus and buy-in. Participants will also learn techniques to monitor progress and track success. Attend this seminar to enhance your organization’s focus on the future and how to map your road to success.

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Cost: $35 per person

Certifications: 1.5 CFRE points are approved for this session.

Schedule: Coffee and registration 8:00 a.m.; program begins promptly at 8:30 a.m. and ends at 10:00 a.m.

Designed for: Executive directors and board chairs

Speaker/Bio: Sallie Williams, CFRE, is the founder and owner of The Williams Consulting Group, LLC. She has more than 28 years of demonstrated business, information technology, fundraising and “friend-raising” success in Southwest Florida.

As owner and president of The Williams Consulting Group, LLC, Williams brings her experience to organizations who are seeking assistance, advice and counsel for their major gifts, capital and endowment fund campaigns.

Since starting her consulting firm in 2007, she has had the pleasure of working with some of Southwest Florida’s most prestigious not-for-profit organizations such as the Golisano Children's Museum of Naples, The Immokalee Foundation, Collier Senior Resources, Neighborhood Health Clinic, Bascom Palmer Eye Institute, David Lawrence Foundation, Moorings Park, the Community Foundation of Collier County and many others.  

For more information email the CNE at


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