The Basics of an Annual Campaign

Location: Hodges University Naples Campus, Stock Building

About This Event

Designed for:  Executive Directors, Development Directors and Related Staff and Volunteers

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Cost: $35

Schedule:  Coffee and registration 8:00 a.m.; program begins promptly at 8:30 a.m. and ends at 10:00 a.m.

Certification: 1.5 CFRE points are approved for this session. CFRE Logo 

Participants will:

  • Learn about Annual Campaign Vehicles and Methods
  • Understand Calendar Components of an Annul Campaign
  • Understand the Integration of Events and Personal Contacts into the Annual Campaign

Every nonprofit needs multiple revenue streams to advance its mission and maintain a sustainable and growing budget. A healthy annual campaign provides a predictable source of income while forming the base of donor engagement and a steady pipeline of new relationships. This session will provide an overview of an annual campaign, explore key elements of a campaign, recognize the calendar impact and share best practices.

John RileyJohn Riley is president of Riley Philanthropy. He is a certified fund raising executive who has worked in the nonprofit sector since 1995. He holds a bachelor’s degree in international studies from Emory University and a master’s degree in nonprofit management from Georgia State University. Riley began his fundraising career at Emory as a member of a five-person team that raised $100 million for annual and capital projects. He continued his career as director of development at LaGrange College, where he helped to lead a comprehensive campaign that raised more than $66 million - more than double the original goal. He was then recruited to manage an Atlanta consultancy that helped clients to successfully fund capital projects while significantly increasing operating support. Before founding Riley Philanthropy, he traveled nationally to serve the fundraising needs of universities, health care systems and social service organizations.

Romany LuckyRoman Lucky is a senior consultant with Riley Philanthropy. He is a certified fund raising executive whose career spans more than 40 years during which he has raised more than $500 million for nonprofits ranging from health care systems to social services and education. Lucky began his fundraising career with United Way, working his way up to executive positions in Detroit, Minneapolis and Cleveland.  More recently, he served in executive fundraising roles with Meridia Health Care in Ohio, and CentraState Medical Center, a New Jersey health care system where he spent 14 years as vice president for development. He has a degree in mass media from Wayne State University and certifications in executive management from University of Michigan and Harvard Graduate School of Business.

For more information, please contact Dr. Noreen Thomas at (239) 405-7687 or  


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