Bachelor of Science in Digital Media and Communication

This program provides students with the skills necessary to communicate and participate effectively in today’s evolving technological landscape. It combines communication theory and practice with the use of digital technology, while exploring topics such as cultural and ethical studies in media, interpersonal communication, and visual communication and design. The goal of this program is to prepare students for a variety of careers in communication such as media production, web development, public service, advertising, public relations, media relations, journalism, and writing.

On Campus, Online, Traditional and Accelerated
The Bachelor of Science in Digital Media and Communication degree is a blended program featuring both semester-length and accelerated courses.

Digital Media and Communication Students Learn: 

 

  • Communication Theory
  • Digital Technology
  • Cultural Media Studies
  • Interpersonal Communication
  • Visual Communication
  • Digital Design
  • Social Media Techniques 

Why DMC?

Is a Degree in Digital Media and Communication Right for Me?

A Bachelor of Science in Digital Media and Communication provides an education in communication theory and also a practical application of communication skills.  This will prepare you for further education or a successful career.

With a foundation in digital communication, graduates engage with digital technology to perform, influence, and communicate in a new environment. This practical degree will provide knowledge, tools and skills for success in today’s demanding job market.

A Bachelor of Science in Digital Media and Communication may be a good fit for you if:

  • You are seeking to advance your career in public relations, journalism, or communication.
  • You want to learn how to effectively use social and media marketing.
  • You are interested in a career as an event planner or in human resources.
  • You are interested in learning not only communication theory, but also obtaining technical and social media management skills.

Careers

What is the Digital Media and Communication Outlook?

According to the Bureau of Labor Statistics, media and communication occupations are expected to grow 13% from 2010-2010*.

Digital Media and Communication Careers

CORPORATE
  • Corporate Communications Director
  • Human Resources Director
  • Corporate Recruiter
  • Community Relations Director
  • Meeting and Convention Planner
MEDIA AND JOURNALISM
  • Social Media Coordinator
  • Media/Public Relations Specialists
  • Professional Blogger
  • Editor
  • Journalist (newspaper, radio, broadcast, magazine, online)
  • Media Producer
  • Radio Announcer
OTHER
  • Campaign Manager
  • Advocacy Manager
  • Nonprofit Fundraiser

*Source: http://www.bls.gov/opub/ooq/2012/spring/spring2012ooq.pdf

Curriculum

What Will I Learn?

You may enter the Bachelor of Science in Digital Media and Communication program during any semester. A full time student enrolled in 12 semester hour credits per term, or typically 3 courses, can complete this program in approximately 3 years.

Hover over the course names below to view course descriptions.

Area I.

Digital Media & Communication Component

Semester Hour Credit

A

Communication Core

COM2000 Introduction to Communication

COM2000 - Introduction to Communication - 4 Credits

This course surveys communication as a field of study and introduce students to the process of human communication. This course will cover topics such as digital and social media, the history of communication as a discipline, and careers in the field of communication.

4
COM3100 Mass Communication

COM3100 - Mass Communication - 4 Credits

This course examines the history, structure, organization, and role of mass media. The major forms of mass communication will be studied.

Prerequisite: ENG1101 or permission of the Dean of Liberal Arts

4
COM3150 Cultural Studies and New Media

COM3150 - Cultural Studies and New Media - 4 Credits

This course explores contemporary cultural theory and the role of digital media in everyday life. It will also examine how digital media transform our understanding of identity, community, and society.

Prerequisite: ENG1101 or Permission of the Program Chair and Dean

4
COM4000 Computer-Mediated Communication

COM4000 - Computer-Mediated Communication - 4 Credits

This course explores the many theories guiding computer-mediated communication (CMC) and how CMC affects communication on various levels. This course will cover topics such as online communities and the changing role of CMC.

Prerequisite: ENG1101 or Permission of the Program Chair and Dean

4
COM4015 Interpersonal Communication

COM4015 - Interpersonal Communication - 4 Credits

A study of the foundational concepts of all forms of interpersonal communication and relationships, verbal and non-verbal communication, and the types and stages of interpersonal relationships.

Prerequisite: ENG1101 or permission of the Dean of Liberal Arts

4
COM4017 Intercultural Communication

COM4017 - Intercultural Communication - 4 Credits

This course will investigate the cultural components that influence communication ranging in settings from corporate and educational to social and familial. The course will explore how communication can serve to bridge gaps in a multicultural environment.

Prerequisite: ENG1101 or permission of the Dean of Liberal Arts

4
COM4100 Current Issues in Media

COM4100 - Current Issues in Media - 4 Credits

This course provides an overview of ethical issues involving the use of media. Topics explored include privacy, intellectual property, copyright, and cyber bullying.

Prerequisite: ENG1101 or Permission of the Program Chair and Dean

4
COM4200 Multi-Media Communication

COM4200 - Multi-Media Communication - 4 Credits

This course provides a survey of current emerging media. Topics include current trends in advertising, marketing, and production of digital content as they relate to communication theory and practice.

Prerequisite: ENG1101 or Permission of the Program Chair and Dean

4

Select one of the following:
COM4500 Senior Project

COM4500 - Senior Project - 4 Credits

Students will complete a senior research project under the direction of a faculty mentor. This project will be original work of the student.

4
COM4501 Portfolio

COM4501 - Portfolio - 4 Credits

Students will create a portfolio of work that demonstrates the knowledge and/or skills developed at Hodges University. The portfolio may be used when applying for jobs, graduate school, etc.

4
COM4502 Senior Project/Portfolio/Internship

COM4502 - Internship - 4 Credits

This course offers academic credit earned though hands-on experience. Students will work with a faculty advisor in selecting an internship and will document their experiences.

Prerequisite: ENG1101, Completion of 16 hours of Communication courses and permission of the Program Chair and Dean.

4

Total Communication Core
40

B

Digital Design Core


DDG1003 Introduction to Graphic Communication

DDG1003 - Introduction to Graphic Communication - 4 Credits

This course provides an overview of the field of graphic communications and digital design. Students will survey many of the specific fields within the broad category of graphics and digital design. They will also be introduced to the range of career options within digital graphics and design. Topics will include: computer graphics, desktop publishing, web design, multimedia, animation, CAD, virtual reality, photography and video production.

4
DDG1020 Visual Communication and Design

DDG1020 - Visual Communication and Design - 4 Credits

Visual Communications is an exploration into the idea that memorable visual messages with text have the greatest power to inform, educate, and persuade an individual. This course will include the study of visual elements and principles of line, plane, shape, form, pattern, texture, gradation, color, symmetry, order, balance, unity, contrast, mass, and proportion. Additionally, spatial relationships and compositions in 2 and 3 dimensional space will be explored. Prerequisite: ENG1101 or permission of the Dean of Liberal Arts

Prerequisites: CAP1000, DDG1003

4
DDG2310 Introduction to Web Design

DDG2310 - Introduction to Web Design - 4 Credits

This course is designed to teach students the proper procedures to create and post web pages suitable for course work, professional purposes, and personal use. Topics include basic skills of FTP, search engines, browsers, Internet literacy and secure Web design. The HTML language is stressed as the tool for web site creation. Also investigated are popular GUI interfaces such as Adobe Dreamweaver.

Prerequisite: CAP1000

4
ISM3750 Organizational Applications of Social Media and Collaboration Technologies

ISM3750 - Organizational Applications of Social Media and Collaboration Technologies - 4 Credits

Recent IT spending studies rank collaboration tools as a top priority. Advantages of collaboration can include increased team productivity, reduction of project time, fewer meetings and less travel. On the negative side, executives are not sure about the possible security risks of Web 2.0 based collaboration tools. This course will explore the range and capabilities of modern web based tools and will not only help students develop the basic skills to use some of these tools but also to be able to evaluate the value vs. risk and to understand how they are being used effectively in many businesses today.

Prerequisite: CAP1000

4

Total Digital Design Core
16

Area II.

Liberal Arts Component


CAP1000 Computer Applications

CAP1000 - Computer Applications- 4 Credits

This course helps students develop the knowledge and skills necessary to be able to use a computer effectively as a tool for productivity, communication, collaboration and problem-solving. The course coverage includes: knowledge of computer operations and file management, the use of email, navigating the Internet to search for information and resources, online safety, security and privacy, as well as the ability to use the current Microsoft Office suite including Word, Excel, and PowerPoint at a level of basic proficiency.

4
IDS1002 Foundations for College Success

IDS1002 - Foundations for College Success- 2 Credits

The Foundations for College Success course is a two credit course designed specifically for first year students and new students who do not have a minimum of 60 transferrable credit hours or an Associate’s degree. The purpose of this course is to help new students make a successful transition to Hodges University in the academic, social, professional and personal realms. This course aims to foster a sense of belonging, to promote engagement in the life of the university, to explain the expectations of the University and its faculty, help students develop and apply critical thinking skills, as well as assisting students in the ongoing process of clarifying their purpose, meaning, and direction.

2
ENG1101 English Composition

ENG1101 - English Composition- 4 Credits

This course is designed to encourage students to evaluate their own writing practices, learn strategies to make their writing more effective, and then apply their understanding to expository and research writing. Students must pass this course with a grade of C or better.

Prerequisite: A score of 60 or better, or its equivalent on the language skills section of the CPAt test, a score of 65 or better on the language section of the COMPASS test, a score of 48 or better on the language section of the Online Entrance test, or ENG0991 and/or ENG0992 with at least a grade of C.

4
ENG2102 English Composition II

ENG2102 - English Composition II- 4 Credits

This course builds on the writing process studied in English Composition I. Students will practice reading and writing critically, and incorporating research in expository and persuasive papers. A passing grade of a C is required.

Prerequisite: A minimum of C in English Composition I or permission of the Dean of Liberal Arts.

4
ENG4210 Professional Writing

ENG4210 - Professional Writing - 4 Credits

This course provides instruction in audience analysis and expectations for writing in professional situations. Students will use various rhetorical devices and strategies as they compose such forms as letters, memos, reports, and proposals. A passing grade of C is required.

Prerequisite: A minimum grade of C or better in ENG1101 or permission of the Dean of Liberal Arts.

4
PSY1102 Strategic Thinking

PSY1102 - Strategic Thinking - 2 Credits

This course focusses on the process by which attitudes are developed, evaluated, and changed. Students will focus on applying critical thinking skills to understand current issues, belief systems and ethical positions.

2
POS2050 American National Government

POS2050 - American National Government- 4 Credits

The purpose of this course is to survey the organization, structure and function of the three branches and levels of government in the United States. The course will trace the evolution of the American governmental system including the institutions and processes that are in place to govern the United States of America.

4
MAC1132 College Mathematics

MAC1132 - College Mathematics- 4 Credits

This course will provide the student with a firm understanding of college level mathematics as it relates to the contemporary world. Topics include critical thinking, set theory, logic, number systems, and an introduction to probability. Other topics include an introduction to Algebra and Geometry, solving linear equations, ratios, proportions, variation, percents and interest, measurement, and the metric system. Modern applications are emphasized with the above topics. All students must earn a C or better in this course.

Prerequisite: A score of 60 or better, or its equivalent on the mathematics section of the CPAt test, a score of a 50 or better on the mathematics section of the COMPASS Test, a score of a 18 or better on the mathematics section of the Online Entrance Test, or a grade of C or better in MAT0998

4
COM3015 Professional Communication

COM3015 - Professional Communication - 4 Credits

This course provides students with methods of subject development, research, and organization for oral presentation of information. Emphasis is placed on the practical application of skills in a professional setting. Students are required to use presentation software.

Prerequisite: ENG1101 or permission of the Dean of Liberal Arts

4
PHI3601/3301 Ethics or Philosophy

PHI3301 - Philosophy - 4 Credits

This course acquaints the student with the most significant directions of philosophical thought to the end that the student may have the ability to formulate questions, arrive at reasonable answers, and evaluate those of others.

Prerequisite: ENG1101 and 30 semester hours

PHI3601 - Ethics - 4 Credits

Ethics is a branch of philosophy that explores both the theory and application of virtues and vices in all areas of our lives. The course investigates current issues and events in the light of various moral principles that justify, clarify, explain, and direct our actions and attitudes.

Prerequisite: ENG1101 and 30 semester hours

4

Total Liberal Arts Component
36

Area III.

Approved Elective Component

 

Courses for credit may be granted through either advanced standing (transfer credit) or classes taken at Hodges University as approved in consultation with the Faculty/Program Advisor, Program Chair, and Dean, preferably in subjects related to marketing, business, or digital design.


Total Elective Component
28

Total Semester Hours for Graduation Requirement

120

Benefits

How is Hodges Digital Media and Communication Program Different?

Our Cutting Edge Curriculum

The courses in the Digital Media and Communication program are contemporary and designed to offer students real-world, applied knowledge in their field of study.

Our Faculty

Our courses are taught by eminently qualified professors with extensive real world experience. Faculty in the School of Liberal Studies are very sensitive to the needs of traditional students and adult learners and provide a learning environment that both excites and motivates students to succeed. Faculty and staff are available to students through a variety of communication mediums including in-person office hour meetings, phone, email, and Blackboard virtual office.

Our Experience

Digital Media and Communication faculty are highly experienced and qualified in their field of expertise. This real-world, applied knowledge is an invaluable resource for students who are beginning or advancing their careers.

Convenience

The Bachelor of Science in Digital Media and Communication degree is offered on campus and in a blended online/in-class format. The program is also offered in an accelerated format.

More Information

For more information about our program or Hodges policies and procedures review our Student Handbook and our Current Catalog.

Tuition

What Will the Program Cost?

Hodges University tuition continues to be one of the lowest among private institutions in the state of Florida. Basic tuition for all undergraduate credit hour courses is $530.00 per credit hour.

Additional fees may apply. Books and supplies are not included in tuition. For a complete schedule of Tuition and Fees, see the current Catalog or Graduate Bulletin.

Rewards Plan

Full time undergraduate students can take advantage of our Rewards Plan. Take an additional course at no extra cost and save up to 25% on undergraduate tuition.

Prospective students should contact Admissions at 844-HODGESU or admit@hodges.edu for more information. Current students should contact the Registrar's Office at 239-938-7818 or registrar@hodges.edu for more information.

How Does Hodges Help?

Hodges University holds several fundraising events every year that benefit institutional scholarship funds. We also directly contribute an average of approximately two million dollars per year in loan offsetting funds to assist students in achieving their educational goals. Remember that tuition may be reduced by scholarships and grants and financial aid is available.

"The small class sizes at HU allow the professors to focus on the needs of individual students." - Hodges University Student

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Need More Information?

You may also contact us to speak to an admissions coordinator who will guide you through the application and admissions process. To speak to an admissions coordinator call us at 1-800-466-8017 (Naples), 1-800-466-0019 (FM), use our contact form, email admit@hodges.edu or schedule a one-on-one visit to tour one of our campuses.

Your Admissions Coordinator will:

  • Help you complete the application in its entirety.
  • Help you obtain necessary transcripts.
  • Schedule your admissions test (if necessary).
  • Coordinate the Financial Aid process with a Financial Aid Professional.
  • Refer you to your Academic Advisor for class scheduling.
  • Give you information regarding your orientation.

We look forward to welcoming you to the Hodges family!

 

I think my Hodges education will definitely help me achieve my goals.

- Kristen Sommer

Bachelor of Science in Management

The Management Program is designed to provide students with a well-rounded background in the management discipline and is delivered in a fast-paced environment.

 
 
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